Conversation with KERMIT GORDON and OFFICE CONVERSATION, October 27, 1964

LBJ PRAISES GORDON'S PRESS STORY ON FEDERAL BUDGET BUT TELLS HIM ALWAYS TO REFER TO HIM AS "PRESIDENT LYNDON JOHNSON," NOT "THE PRESIDENT," ASKS FOR MORE STORIES ON UNEMPLOYMENT AND CUTTING GOVT WASTE, REMINISCES ABOUT PUBLICITY LBJ GENERATED AS SENATOR